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Marketing Specialist
Location:
Santa Fe, NM
Description:
Position Title : Marketing Specialist REPORTS TO : Marketing Manager SUPERVISES: No JOB STATUS : Non-Exempt JOB GRADE 10 : $48,526.40 - $72,800.00 Annually JOB SUMMARY : The Marketing Specialist is a key contributor in developing, implementing, and executing strategic marketing plans for State Employees Credit Union. They conduct marketing research and analyze data to understand behavior trends and help generate creative ideas for reaching the target audience. Additionally, they manage projects in a collaborative and timely manner. The Marketing Specialist has an overarching knowledge of marketing principles and effective communication strategies. All employees of State Employees Credit Union are proactive, result driven, and fully committed to the Credit Union's mission and vision. They strive to achieve the highest standards of excellence and consistently exceed the expectations established by Credit Union Management. DUTIES/ RESPONSIBILITIES: Assist in planning and executing of marketing initiatives to reach audiences through targeted channels. Assist Marketing Manager in the developing and executing of campaigns, including content creation, seasonal promotions, new product launches, and sales enablement. Perform research, analysis, and testing with multiple tools to gain market insights and help shape strategy. Build and distribute monthly lead generation, web traffic, and other key reports. Assist in analyzing marketing data, especially psychographics and behavior trends, to understand Marketing's impact on member engagement and to help shape future marketing strategies. Collaborate with team members to optimize marketing automation and lead nurturing through appropriate channels. Identify and create audience personas for campaign and marketing communication segmentation. Document processes, procedures, and workflows, and give input on streamlining for greater efficiencies. Gain a thorough understanding of State ECU products, standards, and differentiators to become an essential partner in strategic marketing and communications development. Undertake, complete, and expertly perform individual tasks as assigned. Work with autonomy and take initiative in performing individual tasks, both as assigned and as needed based on department projects, assignments, and day-to-day operations. Performs other duties as assigned. EDUCATION/ EXPERIENCE: Education or experience equivalent to a Bachelor's degree in Marketing, Communications, Business, or a related field, in addition to three plus years of progressive experience. Experience in financial services is preferred but not required. QUALIFICATIONS: Demonstrate ability to use marketing data analytics and tools to drive business outcomes. Advanced critical thinker and problem-solver while handling assignments of varying complexity. Strong project management, multitasking, prioritization, and time management skills. Excellent written and verbal communicator, in addition to strong interpersonal skills. Ability to work within a team environment and is a strong collaborator. Thorough understanding of traditional and digital marketing trends and channels. Strong market researcher with the ability to understand and dissect data. Well-organized and detail-oriented. Advanced computer skills, including MS Office, Adobe Creative Suite, CRM, and various related digital marketing tools. Experienced in product launches or integrated marketing campaigns. Experienced in planning and leading marketing initiatives. Experienced in project coordination and management. Job Related Travel - As required. GENERAL REQUIREMENTS : Must be capable to execute all terms and conditions set forth in the Employee Handbook, including but not limited to: Works in a safety conscious manner which ensures that safe work practices are used in order not to pose a risk to self or others in the workplace. Adheres to policy on Drug Free Workplace. Complies with company policies and procedures and local, state and federal regulations. PHYSICAL REQUIREMENTS: Requires sitting for long periods of time, some standing, walking, kneeling, stooping, bending, lifting, grasping and fine hand coordination. Visual and aural acuity required. Finger and hand dexterity required. Must be able to lift 15 pounds maximum, with occasional lifting and/or carrying of objects weighing up to 10 pounds. Requires ability to remain calm under stressful situations. Must be able to access and navigate each department at the organization's facilities. State Employees Credit Union offers a highly competitive benefits package Applications must be received by Human Resources State Employees Credit Union of New Mexico is an Equal Opportunity Employer Equal Opportunity Employer, including disabled and veterans.
Company:
State Employees Credit Union
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Marketing Specialist
Marketing Specialist is a Advertising & Marketing Marketing Specialist Job at State Employees Credit Union located in Santa Fe NM. Find other listings like Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.
Marketing Specialist is a Advertising & Marketing Marketing Specialist Job at State Employees Credit Union located in Santa Fe NM. Find other listings like Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.