Marketing Content Specialist
Observint Technologies Marketing Content Specialist Do you appreciate the POWER of great content? Are you adept at writing, editing, and/or packaging effective marketing copy, rich with features, benefits and relevant content for a targeted audience? Can you create compelling whitepapers or case studies that will effectively demonstrate capabilities and differentiate our company from the competition? Want to be a part of a growing organization, passionate about making a real difference in people’s lives? Looking to join a 30-year old company experiencing tremendous growth with lots of opportunity for even more? Kinda like being part of a 30-year old ‘start-up’. Let’s be clear…we are NOT a high-tech startup that offers you unlimited free kale chips, fancy sparkling water or happy hour every afternoon. And no, sorry, you cannot bring your pets to the office (although we do love dogs). But what we offer is great work/life balance, committed leadership, and the opportunity to have real impact in your role. So, if you are still interested, read on oh valiant job-seeker! The obligatory details follow… Position description: Observint Technologies provides security solutions that make our communities safer, smarter and more secure. Our channel business, Alibi Security, offers a comprehensive line of high-performance products, many under our Alibi® brand name, that are exclusively sold to dealer and integrator partners serving customers in markets across the US. We also run a direct-to-consumer company called Supercircuits that sells directly to end consumers, businesses and government entities for more than 30 yrs. We operate in a competitive space, and are looking to add a key team player who will help us rise above the crowd – establishing a consistent and prolific brand voice that connects with our broad spectrum of customers. Our marketing content specialist will integrate technical and business details with strategies to create effective communications – from brochures and sales collateral to articles, press releases, case studies, web and social content. A successful applicant will exercise strong writing, editing, research, and interviewing skills to organize, create and package info that effectively represents our company and/or re-sellers, and resonates with our many targeted audiences. To be clear – THIS IS A ROLE THAT INVOLVES LOTS OF WRITING . You must have the writing chops to develop and execute effective marketing communications – from email, to catalog, to social - but also have the appetite to take key features and benefits and turn them into interesting, compelling stories that helps us or our dealer network sell products . If you cannot prove you have these skills, please do not apply (for everyone’s sake). This role will work directly with our tenured marketing, sales, support technicians and product management teams to collect, generate and publish content that reinforces our brand leadership in the industry. The role will also help produce whitepapers and case studies for publication on web sites and to be used by the sales team for lead generation. This position will collaborate with design resources where necessary to complete communications assignments and prepare them for publication across our company web sites, sales and marketing materials – and for syndication via thousands of web sites and social media outlets that we manage for our growing dealer network. The Content Specialist will develop and create content for all vehicles, including: printed brochures and catalogs, sales enablement materials, on-line landing pages, email, and social media posts – and will work directly with our marketing and senior leadership teams to support all content needs. Responsibilities Assume project leadership for program deliverables such as brand voice/personality guidelines, case studies, emails, whitepapers, social media/blog campaigns, webinars and video Develop, publish and manage a content calendar that supports business goals and objectives coordinating with cross-functional leadership to align on priorities Gather details from technology partners, via research, through interviews and cross-functional collaboration Define templates, formats, and procedures or develop new structures as appropriate Write clearly, with grammatical accuracy, and in an appropriate format and style for each communication’s purpose and audience Use feedback from others to revise work as necessary Work efficiently with minimal supervision or as part of a team as required Help develop, improve, and document communication strategies and processes Help develop the brand voice for each business segment and create messaging across audiences and channels Requirements Solid B2B written correspondence expertise, with related skills and samples to prove it along with summary objectives, scope, and goals of projects. Able to write in a conversational style suitable for marketing communications Skilled in a variety of approaches, from explaining to persuading to story-telling Able to target and write for different audiences Able to write long-form (e.g. articles, press releases, speaker abstracts) and short-form (promotional emails, brochures and flyers, social media) Able to write quickly and accurately - at the same time Comfortable learning and writing about technical topics, especially for less-technical audiences Success in this role requires an aptitude in marketing and journalism over technical writing Editing/Rewriting Skills Capable of finding or establishing structure where none was apparent Adept at improving clarity and readability Skilled at understanding and supporting business and communications objectives in writing Willing to effectively challenge incomplete or ambiguous info Education and Background Bachelor’s degree in journalism with emphasis on business writing is preferred. 1 to 3 yrs’ background in marketing or communications, or Master’s degree At least 1 year writing background in B2B advertising, PR, or marketing communications required. NOTE: Samples of your work will also be required during the interview process. Benefits We offer a broad range of good benefits including medical, dental and vision insurance along with disability and life insurance. We’ve got a generous time off allotment and a 401k with a company match.
April 16 on Decisely Recruiter