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Marketing Analytics Specialist | Marketer in Advertising & Marketing Job at Crawford Group in 1

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Marketing Analytics Specialist

Location:
Santa Clara, CA
Description:

Position details Crawford Group (www.crawfordgroup.com) is seeking a Marketing Analyst Specialist for a client based in Santa Clara, CA. The qualified Marketing Analyst Specialist will play a key role by being the central resource to a diverse marketing team to help develop both a view to the customer and business data and to dig deeper to analyze specific needs and trends. This role will also support a team as it builds out marketing analytics and insights. Looking for someone who's not afraid to design a process where none exists, that's technically curious, unafraid to challenge themselves, and has a keen interest in understanding the business and the customer's journey. Are you looking for an opportunity to be an integral part of a fast moving team? Are you passionate about data and excited by how details enables sound decisions? This role will help the larger marketing organization make data-driven decisions across all activities. This is a 6-month consulting opportunity that sits onsite at the client's office in Santa Clara, CA. Responsibilities: Recommend, design and implement marketing analytics best practices to a newly forming team Build analytics practices from scratch Deliver insight and understanding of customer behavior Provide reporting on top of funnel metrics as well as update of performance vs targets Deep dive analysis on marketing channel effectiveness and site activity Synthesize Analytics and Hadoop data to drive deeper understanding of customer journeys Collaborate with other marketing analytics teams and contribute to holistic funnel measurement Present to stakeholders during weekly go-to-market meetings Qualifications: 4-six years' background in a similar role. Expert with Analytics analysis and insight generation. Strong analytical and quantitative orientation with advanced SQL knowledge in large, complex data environments. Expert at the creation and use of Ms excel pivot tables to drive analytics. Thorough knowledge of on-line marketing strategies. Effective communication abilities. Must be comfortable presenting data to leadership during meetings. Expertise to knit together Analytics and customer attribute data to deliver robust insights into customer behavior. Data management and modeling a plus. Enterprise background a plus Location: Onsite at the client's office in Santa Clara, CA Duration: 6-months, consulting Rate: DOE, W2
Company:
Crawford Group
September 21 on ZipRecruiter
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More About this Listing: Marketing Analytics Specialist
Marketing Analytics Specialist is a Advertising & Marketing Marketer Job at Crawford Group located in Santa Clara CA. Find other listings like Marketing Analytics Specialist by searching Oodle for Advertising & Marketing Marketer Jobs.