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Marketing Analyst | Marketing Analyst in Advertising & Marketing Job at APN Software Services 1

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Marketing Analyst

Location:
Pittsburgh, PA
Description:

Job summary Duration:- : 11-12 mons with potential to convert Location: Pittsburgh PA 15213 Key Areas of Responsibilities • Build, report and consolidate digital analytics reports to assist in analyzing web metrics to determine trends, successes, site optimizations and marketing opportunities to drive recommendations to site owners and marketing stakeholders. • Utilize analytic and data management techniques to create actionable insights that impact the ROI/ROAS digital marketing campaigns - Assist in getting all paid media campaigns (mainly digital campaigns) into the DROI process run by Philips to show the funnel view to conversion (to sale or opt in) - Test and analyze creative and campaign structures to increase ROI and drive incremental response behaviors • Work with the Philips EIM reporting team to establish technical development of reports, define and document business qualifications. Confirm that the reports fulfill the qualifications once they are established and pass a QA test. Solutions and reports can range from tagging of a webpage to a funnel report to a sale conversion. Other Qualifications • Must be organized and consistent with on-time weekly required reports • Monitor and/or create new analytic dashboards to measure all digital properties and campaigns; weekly, bi-weekly and monthly cadence of data inputs - Knowledge Required: - Adobe Omniture - Ms excel –advanced skills, build/use pivot tables - Knowledge a plus: - Google DoubleClick and Paid Search platforms - QlikView
Company:
APN Software Services
September 20 on ZipRecruiter
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More About this Listing: Marketing Analyst
Marketing Analyst is a Advertising & Marketing Marketing Analyst Job at APN Software Services located in Pittsburgh PA. Find other listings like Marketing Analyst by searching Oodle for Advertising & Marketing Marketing Analyst Jobs.