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Lead Manager, Market Research | Market Research Analyst in Advertising & Marketing Job at T.Ro1

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Lead Manager, Market Research

Owings Mills, MD

Our mission as a leading investment management firm is to help our clients achieve their longterm financial goals. We believe our associates are the key to this mission and we are always looking for talented individuals who share our commitment to our client’s success.If you’re looking for challenging work experiences and the ability to learn in a collaborative culture, we invite you to explore the opportunities available at T. Rowe Price. PRIMARY PURPOSE OF THE POSITIONThe primary purpose of this position is to provide technical ability to market research efforts in service of the global brand, as well as the segments. The incumbent is a key part of the Global Brand and Client Research function, which involves developing the firm’s research competencies related to strategic project objectives, study design, data collection, analysis and reporting. The Market Research Manager has responsibility for directly implementing survey research projects and evolving a highly collaborative knowledge management strategy with respect to the firm’s primary and secondary marketing research and other marketing intelligence sources. The incumbent ensures the execution of efficient vendor management practices and the development of market research competencies. Finally, the incumbent is responsible for delivering insights, using research, to the business segments and to marketing leadership.The incumbent maintains strong business unit relationships related to market research and liaises with key decision makers across the firm for business context. The incumbent interfaces with marketing peers across the firm to collaborate on business unit specific marketing initiatives as well as to enhance enterprise marketing capabilities to support business performance.PRINCIPAL RESPONSIBILITIESDirectly manage market research studies:Manage external research vendors to support execution of each study.Lead the methodology for development of each study, including sampling approach, screener design, questionnaire development, data collection approach, analysis and reporting of the findings, conclusions, and recommendations.Lead the development of insights from the research, in collaboration with both the research partner as well as with internal stakeholdersLead communication efforts around the planning, fielding, results gathering and socialization strategy aspects of the study.Broaden exposure of primary(custom) and secondary(syndicated)research across the firm:Develop and execute on processes which foster sharing and utilization of market research.Contribute to the knowledge-sharing portal that allows client insights, market research, and vendor intelligence to be shared readily and in timely fashion across the enterprise.Oversee cross-enterprise coordination across business units and Investments related to optimizing research requests; optimize allocation of collective marketing research spend.Contextualize research by synthesizing findings and identifying relevance per key audiences; share insights as appropriate.Establish and execute market research support capabilitiesBe a sought-after consultative resource for marketing stakeholders on research project specifications and questionnaire design in order to create studies that meet client details needs and marketing objectives.Collaborate with clients/internal teammates to determine issues/objectives and design a research methodology that best fits their needs/budget.Guide BU partners to identify appropriate 3rd-party partners/vendors to assist in design and execution of specific research initiatives.Develop reports that not only present research findings, but also provide insights.Create an internal community of market researchers across the firm to promote learning and identify best practices with respect to research initiatives.Build a strong network of external experts to promote learning and leverage industry knowledge and research best practices.QUALIFICATIONSRequiredCollege degree and 4yrs of related work background, orAssociate degree and 6 yrs related work experienceStrong relationship management/consultative/negotiation skills/change managementInvestment/product knowledgeKnowledge and understanding of TRP investment vehicles (mutual funds, separate accounts, sub-advisory, SICAV, FCP, Trusts, etc)Strong info around distribution practices and/or vast network to gain insight around distributionAdvanced communication/presentation skillsDeep technical knowledge in survey research methods.Strong attention to detail and clarityAble to establish credibility and rapport with external and internal constituentsAble to apply systemic approach to issue solving through creative processesAble to focus a high-level of energy on activities that provide resultsDemonstrates the ability to identify opportunities and take appropriate actionAble to approach work in a clear goal-oriented wayAble to work collaborativelyPreferred6 years of Institutional, Intermediary, and Retail Marketing/ Sales Support in Financial Services CompanyIn-depth knowledge of the Institutional, Intermediary, Defined Contribution, and Individual marketplaceT. Rowe Price is an Equal Opportunity Employer Full-time
T.Rowe Price
Accounting & Finance
September 21 on Adzuna
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More About this Listing: Lead Manager, Market Research
Lead Manager, Market Research is a Advertising & Marketing Market Research Analyst Job at T.Rowe Price located in Owings Mills MD. Find other listings like Lead Manager, Market Research by searching Oodle for Advertising & Marketing Market Research Analyst Jobs.