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Associate Product Marketing Manager | Product Marketing Manager in Advertising & Marketing Job1

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Associate Product Marketing Manager

Location:
Montvale, NJ
Description:

Job Functions: Marketing, Sales - Company Summary Benjamin Moore is proud to be a part of Berkshire Hathaway, which was recognized by Fortune magazine as the world*s 3rd most admired company. And for more than 130 yrs we have been a respected leader in the architectural coatings and home d├ęcor landscape; creating the products and tools that enrich and beautify thousands of communities each day. We recognize that our associates are the driving force behind our success and we strive to provide a work atmosphere where hard work, creativity and purposeful collaboration are fostered and encouraged. Join a company where innovation is constantly recognized as we look for individuals who produce world-class products, best-in-class services and customer experiences, design pioneering paints using the latest technologies and deliver unparalleled value and brand experiences for our customers and retail network. Job Summary Our Associate Product Marketing Manager will help bring our products and brands to market. This role helps manage the execution of the strategic plans that move products from our labs to the shelves of our independent retailers. The Associate is also responsible for supporting the many aspects of every day maintenance of our product lines from updating labels, to developing sales materials, to responding to field requests. Since our products are at the heart of our business this role will have cross-functional interaction with many groups within Benjamin Moore, including Customer Segments, Channel Development, Sales, Supply Chain, Product Development, Pricing, Creative Services, Communications, and our Legal team. Required responsibilities Supports the Product Marketing Manager in the management of the portfolio inclusive of the successful implementation of product launches in an effort to build awareness and distribution, and drive trial and purchase. Oversee product content developed throughout the organization to ensure consistent messaging and positioning Supports the Product Marketing Manager in product commercialization, which may include product testing, market test development and national launch plans, sales projections, SKU set up, developing product messaging, and support materials Oversee label creation and modification projects Responsible for sales and retailer communications associated with your portfolio including announcements of new products, product improvements and advancements, new marketing materials, website changes and any other updates Develop and analyze sales reports and trends. Help identify and track product changes and launches of key competitors Work with Market Research team to gather the necessary details to inform product strategy. Draft creative briefs and other communications to support product launch programs Responsible for submitting purchase requisitions and receiving goods / services in SAP and ensure budget tracker is up-to-date Works collaboratively with cross-functional departments including Customer Segments, Channel Development, Sales, Research and Development, Production Planning, Supply Chain, Procurement, Pricing, Legal and other Marketing partners including, Creative Services, Communication, Digital, and Web Services Minimum requirements * Desired Skills Bachelor*s Degree with 3-5yrs of product management, marketing or sales experience Strong management expertise with the expertise to manage multiple projects while maintaining excellence in execution and delivering projects on time Excellent people skills for interacting both within the marketing function, within the company, and with external agencies and customers Thrives in a collaborative team environment while managing projects to a timeline Must be able to demonstrate good written, presentation and spoken communication abilities across various levels of the business Demonstrates knowledge of the product life-cycle and a clear understanding of product commercialization Excellent analytical abilities with the expertise to translate analytics into actionable recommendations and results Prior work in the paint and coatings industry a plus Should possess strong Ms excel and PowerPoint skills Expertise to travel 10-15% See Position overview
Education/experience:
High School
Posted:
August 8 on LatPro
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