About ALM
Location:
, NY
Description:
About ALMContact UsHome>Digital Analytics and Insights LeadDigital Analytics and Insights LeadDigital Media GroupNew York, NYwhite">The ideal candidate for this role is 1 who lives and breathes data and analytics, quantitative and qualitative data, and is passionate not just about numbers, but seeing and explaining how numbers can drive more intelligent and strategic decisions. The director of analytics will leverage a comprehensive digital analytics platform to provide actionable insights into; on-line and mobile media properties; data info services; e-commerce services; digital marketing activities; social and on-line-offline channel interactions; and end-to-end user experiences.white">The Digital Analytics & Insights Lead must be able to find meaning in data, but also to help influence others to adopt a more data-driven approach to their own work. The ideal candidate loves forming hypotheses, and knows how to work with a development team to structure, gather and assess the data needed to test those theories, and then to develop recommendations that shape the design, content and features of ALM s efforts across all digital platforms.white">While this role is focused on quantitative data, the ideal candidate will also feel comfortable collaborating with partners and vendors to integrate relevant findings from qualitative research, surveys and user testing.white">The successful candidate will have hands-on experience using Adobe Omniture and other decision-support tools, and a strong understanding of how to leverage metrics.white">The Digital Analytics & Insights Lead reports to the VP Digital Media and is a senior level role at ALM. Responsibilities: margin-bottom:11.25pt;margin-left:9.35pt;mso-add-space:auto;text-indent:-9.35pt;line-height:15.0pt;mso-list:l0 level1 lfo1;tab-stops:9.0pt;background:white"> Implementation of a web metrics strategy (20 per cent) on a global basis, working with stakeholders including production, product development and IT to ensure analytics is embedded in development roadmaps and deployed consistently.margin-bottom:11.25pt;margin-left:9.35pt;mso-add-space:auto;text-indent:-9.35pt;line-height:15.0pt;mso-list:l0 level1 lfo1;tab-stops:9.0pt;background:white"> Collaborate with colleagues and internal clients (60 per cent) tomargin-bottom:11.25pt;margin-left:.75in;mso-add-space:auto;text-indent:-.25in;line-height:15.0pt;mso-list:l0 level2 lfo1;tab-stops:9.0pt;background:white"> clarify business objectivesmargin-bottom:11.25pt;margin-left:.75in;mso-add-space:auto;text-indent:-.25in;line-height:15.0pt;mso-list:l0 level2 lfo1;tab-stops:9.0pt;background:white"> develop KPIs, dashboards and scorecards to track progressmargin-bottom:11.25pt;margin-left:.75in;mso-add-space:auto;text-indent:-.25in;line-height:15.0pt;mso-list:l0 level2 lfo1;tab-stops:9.0pt;background:white"> conduct qualitative research and a/b testing as neededmargin-bottom:11.25pt;margin-left:.75in;mso-add-space:auto;text-indent:-.25in;line-height:15.0pt;mso-list:l0 level2 lfo1;tab-stops:9.0pt;background:white"> interpret data and make fact-based recommendations for actionmargin-bottom:11.25pt;margin-left:9.35pt;mso-add-space:auto;text-indent:-9.35pt;line-height:15.0pt;mso-list:l0 level1 lfo1;tab-stops:9.0pt;background:white"> Manage vendor relationships (10 percent) to ensure cost-effective access to tools, metrics and reports.margin-bottom:11.25pt;margin-left:.25in;mso-add-space:auto;text-indent:-.25in;line-height:15.0pt;mso-list:l0 level1 lfo1;tab-stops:9.0pt;background:white"> Educate and train users (10 per cent) to interpret dashboards and scorecards.white">Requirements:line-break" /> At least 5 yrs of hands-on web analytics experience with content based web sites Passion for data analysis Bachelor's degree required, MBA preferred Experience implementing and using a tagged-based Web reporting tool such as Omniture SiteCatalyst to create reports and interpret data Knowledge of search engine optimization best practices Ability to communicate and work effectively with business owners Proficiency with Excel and PowerPoint Ability to prioritize and manage multiple tasks Excellent verbal and written communication skillswhite"> ALM places a high value on employees and strives to be an employer of choice. To that end we offer competitive salaries, professional growth opportunities, and a comprehensive selection of benefits that include: medical, dental, vision, 401(K) and life insurance options. white">Qualified candidates should submit resume and cover letter with salary requirements to (click to respond) for immediate consideration. Only candidates selected for interviews will be contacted. No phone calls or agencies please. ALM is an equal opportunity employer that encourages and values diversity. M/F/D/Vwhite">ALM Media, where info and opportunity meet, is the leading provider of legal business news, info and products. With a top-rated portfolio that includes The American Lawyer, Corporate Counsel, Law Technology News, Law.com, Law Journal Press, The National Law Journal, Smart Litigator and ALM Legal Intelligence, ALM offers unmatched access to key audiences in the legal community from managing partners, litigators and in-house counsel to C-level decision-makers, technology decision-makers and practitioners in many sub-specialties. Headquartered in New York City, ALM was formed in 1998. For more details, visit ALM.com and LAW.com.Listing originally posted at http://jcnlx.com/6d43d9c8fa7c419583ea679ce300d509102
Company:
ALM
Posted:
January 17 on Oodle
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About ALM is a Jobs About Job at ALM located in United States. Find other listings like About ALM by searching Oodle for Jobs About Jobs.