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Manager. Personalization and Lifecycle Marketing
Location:
Mason, OH
Description:
Bring Your Amazing Self to Work At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together. Job Overview As a manager of customer lifecycle, you will work closely with senior leaders across Marketing to develop and execute offer and communication strategies that will drive customer engagement. You will oversee and build marketing strategies by utilizing consumer insights and internal data to grow Macy's sales, and lead customer & loyalty lifecycle strategies across omnichannel formats, including in-store, direct mail, web, app, and CRM channels, delivered via personalization journeys. What You Will Do Lead customer & loyalty lifecycle strategies across omnichannel formats, including in-store, direct mail, web, app, and CRM channels, delivered via personalization journeys. Manage holistic strategy in customer and loyalty member touchpoints across different customer states and business objectives, including acquisition, engagement, retention, win-back and driving overall brand love and affinity. As a manager of customer lifecycle, you will work closely with senior leaders across Marketing to develop and execute offer and communication strategies that will drive customer engagement. You will oversee and build marketing strategies by utilizing consumer insights and internal data to grow Macy's sales. You will be a student of the business, have a deep understanding of Loyalty and lifecycle trends, and have a pulse on competitors to keep Macy's on the forefront of innovation. Drives constant and agile 'test and learn' approaches to develop our loyalty strategic and marketing programs and member experiences, leveraging customer segmentation and personalization. Leverage personalization tools to determine the right offer/message to the right members to drive increase sales and profitability. You will take an analytical approach to campaign measurement including forecasting and results to predict and read campaign incrementality by member segments. You will collaborate with cross-functional partners on go-to-market activities to deliver a seamless customer experience. You will be involved in developing all aspects of the lifecycle strategy with internal stakeholders, identifying key targets with the use of analytical models, implementing projections and learnings, as well as executing creative assets. You will be a student of the business, have a deep understanding of Loyalty and lifecycle trends, and have a pulse on competitors to keep Macy's on the forefront of innovation. Other duties as assigned. Skills You Will Need Outstanding facilitation, and relationship-building skills, true team player. Consistently demonstrates a positive and collaborative approach - comfortable working with various functional groups across the organization. Fosters a culture of collaboration across organizational boundaries; understands and knows how to successfully navigate a matrixed organization. We encourage candidates with a bachelor's degree or equivalent experience in a related field to apply 6+ years of relevant work experience Possess knowledge of, and passion for, lifecycle marketing strategies including loyalty program initiatives. Previous experience launching and/or scaling offer and communication strategies is a plus. Excellent communication, sales, and facilitation skills (oral, written, and listening). Ability to understand, organize, and communicate complex information in an easily understandable format tailored to a variety of audiences. Ability to think creatively, strategically, analytically with a customer-oriented lens at all times Adept organizational, delegation, and prioritization skills and excellent verbal and written communication skills are required with team members up, down, and across the organization Previous performance marketing, owned channel (digital, print, physical) marketing, Loyalty program management, or CRM experience Strong Excel and analytical skills to analyze data, generate insights and execute on opportunities. Track record of demonstrating success with offer development at scale. Experience in managing and developing a high performing team. Proven ability to influence others by effectively presenting and persuading individuals or group of senior leaders Dexterity interfacing with an array of stakeholders at partner companies. Customer-centric mindset and experience with cross-functional collaboration. Ability to solve problems with internal and external stakeholders and be a self-starter who can thrive in a fast-paced, results-oriented environment. Who You Are Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy's aspires to achieve every day in every way. Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply. Able to work a flexible schedule based on department and company needs. What We Can Offer You An inclusive, challenging, and refreshingly fun work environment Competitive pay and benefits rooted in principles of equity Performance incentives and annual merit review Merchandise discounts Health and Wellness Benefits across medical, dental, vision, and additional insurance Retirement Savings Plan with 401k match opportunity Employee Assistance Program (mental health counseling and legal/financial advice) Resources for continuous learning, career growth, and leadership development 8 paid holidays Paid Time Off (first year prorated depending on start date) Tuition reimbursement program Guild education benefit funds 100% of tuition, books, and fees in designated programs Colleague Resource Groups (CRGs) and give-back/volunteer opportunities Empowerment and autonomy to perform impactful work with tangible results About Macy's Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.Bring your creativity, energy, and ideas to the Macy's team - Apply Today!This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. DIGITAL00 This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.
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More About this Listing: Manager. Personalization and Lifecycle Marketing
Manager. Personalization and Lifecycle Marketing is a Advertising & Marketing Marketer Job at Macy's located in Mason OH. Find other listings like Manager. Personalization and Lifecycle Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.
Manager. Personalization and Lifecycle Marketing is a Advertising & Marketing Marketer Job at Macy's located in Mason OH. Find other listings like Manager. Personalization and Lifecycle Marketing by searching Oodle for Advertising & Marketing Marketer Jobs.