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Paid Media Strategist | Paid Media Strategist in Job Job at Direct Agents in New York NY | 71708471

This listing was posted on The Resumator.

Paid Media Strategist

Location:
New York, NY
Description:

WHO WE ARE Direct Agents is an independent, growth marketing consultancy at the intersection of technology and human ingenuity CLIENTS WE’VE WORKED WITH INCLUDE Marvel, Wacoal, Belkin, NBA, CW, RBC, Bazooka Brands and more WHAT SETS UP APART Fast Tracked Professional Growth 2x speed for individual learning and career development Minority Owned and Diverse We are proud to be certified as a Minority Owned business by the National Supplier Diversity Council. We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. Additionally, we celebrate our 60% Female representation, 40% of senior leadership. WHY DIRECT AGENTS We believe that personal success comes from the hard work that you put in. We skip the politics and bureaucracy and empower you to directly impact the speed of your growth. Some of the opportunities you’ll have to thrive as a thought leader include: Access to Cutting-Edge Practices: Stay at the forefront of the industry with forward-thinking practices across major technology platforms like Google AI search, Meta, TikTok, and Amazon Best-in-Class Tech Stack: Work with top-tier tools like Segment, mPartical, PowerBI, Tableau, Microsoft Azure, Google Big Query, Python, Google Workspace, Slack, ClickUp, Zoom and more ensuring you have the resources you need to excel in your role Innovative Solutions: Dive into exciting growth areas like MMM, CTV, Social Commerce, Retail Media and emerging technologies, backed by our commitment to continuous innovation Future Forward AI: Future proof your career with access to AI research and best practices for AI powered Data analysis, efficiency and custom AI Chatbots Personalized Career Development: Receive tailored support for your professional journey, including direct access to executive leaders who are invested in your success Continuous Learning Opportunities: Engage in a variety of internal and external training programs and conferences covering technical skills, professional growth, leadership and management Strategic Problem Solving: Contribute to strategic roundtable discussions where your ideas and insights can directly impact the agency’s approach to challenges and opportunities Inclusive Marketing Initiatives: Be a part of our marketing initiatives shaping our POV content, videos, and company social platforms to showcase your expertise Industry Recognition: Leverage our support to seize speaking and award submission opportunities across renowned industry publications like Media Post, Digiday and more HOW YOU'LL MAKE AN IMPACT: As a Paid Media Strategist, you will serve as a key client experience team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses. Act as one of the main points of contact for assigned client accounts Develop a deep understanding of each client’s business, industry, and competition Lead the media strategy and planning process Work with paid media execution teams to guide media optimization and implement experimentation strategy Interpret results from various analytics sources to ensure clients’ goals are being met and identify areas for improvement Lead weekly/bi-weekly client status calls, quarterly business reviews, and other client meetings Advance relationships with clients and identify account growth opportunities Bring strategic and innovative ideas to client engagements based on client goals and understanding cross-channel marketing dynamics QA all client-facing deliverables Overseeing account and specialist teams on a project and client basis YOUR BACKGROUND: 4-6 years of HOK experience in Paid Social and Paid Search Marketing, preferably with e-commerce/entertainment/direct response clients Comfortable handling raw data and identifying trends Excellent analytical and problem-solving skills Strong proficiency in Microsoft Excel Having an expert understanding of customer acquisition and direct response online marketing a big plus An entrepreneurial spirit, strong work ethic, and proven track record for taking initiative A "big picture" perspective, but immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done Excellent written and verbal communication skills with the ability to communicate effectively across all levels Ability to prioritize tasks, multitask, and manage time efficiently OUR AWARD WINNING PEOPLE FIRST CULTURE 6x Winner of Crain’s Best Places to Work (2018 - present) Most Dedicated to Employee Growth finalist in Digiday’s Work Life Awards Hybrid at Direct Agents is about: Human connection and establishing strong working relationships Fostering a tailored approach for team members’ rapid growth Making space for camaraderie and just for fun moments Prioritizing mental health & overall wellness This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role. Our company hybrid schedule requires a minimum of 3 days/week in office. The beginning week of each month follows a 4-day schedule for our “Team Collaboration Week”. ESSENTIALS AND PERKS A competitive salary of $85,000 - $95,000, depending on experience, with annual compensation reviews based on performance Bi-annual bonus pay based on company and individual performance Regular performance reviews and growth path check-ins throughout onboarding and quarterly after that Health, dental, vision, and mental health benefits including access to providers like: One Medical, Talkspace, KindBody, and Health Advocate Paid Time Off, Birthdays, Volunteering Time PTO: 15 - 24 days/year depending on seniority and tenure Sick/Safe Leave: 7 days/year Your birthday is a day off! Paid Parental Leave: up to 12 weeks depending on seniority and tenure Summer Fridays: Half day schedule from Memorial Day through Labor Day A new MacBook Pro laptop for ease of work in office or remotely A newly built and sun drenched penthouse office with incredible views over Flatiron Our ‘Acceleration Hub’ is our new NYC HQ located on 5th Ave in the heart of the Flatiron District Each team member has a dedicated workspace with 2 large monitors and all the necessary peripherals (Jabra headset, keyboard, mouse) Access to commuter benefits and annual memberships to Citibike Happy Hours and our premier annual events including ‘Field Day’ and our annual themed Holiday party extravaganza Dog friendly office! An inspiring atmosphere with supportive colleagues and innovative projects Future career development opportunities with internal and external opportunities for professional growth and networking Epic regular team building and celebrations An unwavering belief that we can build, create and grow together! If you’re looking for a new role with space to directly influence the business and company culture, apply today! COME AS YOU ARE We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesn’t make a difference here. Direct Agents is a progressive and open-minded meritocracy. If you’re smart and good at what you do, come as you are. We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time. Powered by JazzHR
Company:
Direct Agents
Posted:
February 15 on The Resumator
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