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The Head of Customer Marketing will shape and execute
Location:
Jacksonville, FL
Description:
The Head of Customer Marketing will shape and execute customer marketing strategies, drive customer engagement and foster customer advocacy and loyalty. The Head of Customer Marketing will lead a team responsible for building and executing integrated account-based marketing strategies that prioritize customer needs relevant to the customer segments and personas.Successful candidates will have a revenue-based mind-set and utilize a combination of business strategy, customer analytics, creativity, analytical thinking, and problem-solving skills to develop a customer specific go-to-market strategy. Effective communication and collaboration skills are key to accomplishing our business objectives. DUTIES AND RESPONSIBILITIES:Responsible for developing comprehensive growth strategies to achieve revenue, market share and share-of-wallet objectives. Oversee all aspects of customer marketing strategies and customer-focused initiatives that drive acquisition, retention, and utilization goals.In partnership with strategic account leads to develop strategies that meet the unique needs and goals of our strategic customer groups (GPOs and Corporate Customers) and develop proposals to meet them.Partner cross functionally with strategic account teams, portfolio directors, supplier relations, product marketers, sales and operations teams to align strategy and prioritization. Develop product offerings, promotions, and pricing strategies to meet the unique needs of strategic customer groups while maximizing profit for the company. Define key performance indicators (KPIs) and metrics to measure the effectiveness and impact of customer marketing programs and provide regular reports and insights to senior leadership.Translate sales and company objectives into aligned account-level plans for marketing messages, tactics, and content. Build and nurture relationships with key customers, influencers, and advocates to drive customer loyalty and advocacy.Champion the customer-centric mindset within the organization and ensure that the customer is at the center of every decision and action.Conduct market research and analysis to identify customer needs, preferences and trends and customer segments and translate insights into product offerings, marketing strategies and programs.Stay up-to-date with industry trends, emerging technologies and best practices in customer marketing, proactively apply relevant knowledge to drive innovation and increase market share. Build and mentor high-performing teams, providing guidance, support, and professional development opportunities.REQUIRED QUALIFICATIONS:EducationBachelor's degree in Marketing, Communications, Business Administration or a related field. MBA preferred. Equivalent combination of education and work experience may be consideredWork Experience12 years relevant marketing experience, including strategic positioning and messaging, sales enablement, competitive analysis, and product launches preferably in Veterinary or Human Healthcare. Sales or account management experience a plus.Technical SkillsProven track record of developing and executing successful customer marketing strategies and programs that drive customer engagement, loyalty and advocacy.A solid knowledge of Sales & Marketing Strategy, Product Marketing, Pricing and PromotionExceptional leadership and management skills with a demonstrated ability to lead, present ideas and influence and inspire key stakeholders.Excellent communication and interpersonal skills with the ability to build strong relationships with customers, stakeholders and influencers and motivate and inspire teams.Passional about delivering exceptional customer experiences and driven to continuously improve customer satisfaction.Demonstrated ability to manage cross-functional projects and processes with multiple stakeholdersCertificationNo certification generally requiredTravelAbility to travel as necessary, approximately 25%Salary may vary depending on factors such as confirmed job-related skills, experience, and location.However, the pay range for this position is as follows.$150,500.00 - $279,500.00We offer the following benefits for you to take advantage of while you are here provided you meet the eligibility requirements under each governing program:* 401k savings & company match* Paid time off* Paid holidays* Maternity leave* Parental leave* Military leave* Other leaves of absence* Health, dental, and vision benefits* Health savings accounts* Flexible spending accounts* Life & disability benefits* Identity theft protection* Pet insurance* Sales Positions are eligible for a Variable Incentive* Certain positions may include eligibility for a short term incentive planCovetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Company:
Covetrus
Posted:
January 2 on WhatJobs
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More About this Listing: The Head of Customer Marketing will shape and execute
The Head of Customer Marketing will shape and execute is a Advertising & Marketing Marketer Job at Covetrus located in Jacksonville FL. Find other listings like The Head of Customer Marketing will shape and execute by searching Oodle for Advertising & Marketing Marketer Jobs.
The Head of Customer Marketing will shape and execute is a Advertising & Marketing Marketer Job at Covetrus located in Jacksonville FL. Find other listings like The Head of Customer Marketing will shape and execute by searching Oodle for Advertising & Marketing Marketer Jobs.