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Director of E-Commerce (Bilingual Korean and English)
Location:
Port Washington, NY
Description:
[Job Description]- Drive company's attendance and revenue through marketing platforms including sales forecasting, price promotions, advertising media and digital engagement- Grow company's awareness and acquisition with a focus on increasing return visitor frequency by providing compelling reasons for return visits- Ensure the efficient operation of all consumer digital platforms, including websites, apps and ticketing systems- Utilize digital-marketing tactics to reach customers and prospects on a highly personalized basis, efficiently and at scale- Manage company's customer file growth, including proper data hygiene, security and compliance- Monitor performance of all paid media to ensure the maximum return on ad spend according to the organization’s customer acquisition and conversion strategies- Coordinate with Head of Marketing, and media agencies to ensure advertising creative is aligned to the media channel and strategy- Define key metrics to track overall quality of data & success of data use. Track and report out metrics quarterly- Day-to-day management, optimization, and sales reporting of the brand site- Create and track major digital metrics and KPI’s, building reports to give cross functional and senior management visibility into digital performance and regularly share insights and optimization- Commission research, through internal resources and external providers, to gain deeper insight into company's operations, customers and prospective customers- Collaborate with other stakeholders to help develop and execute pricing strategies.- Create and manage annual budgets and monitor expenses for relevant department- Oversee and manage the day-to-day merchandising and operations to achieve sales objectives and enable best-in-class brand and customer experience- Manage the site experience and strategy roadmap for the DTC sales channel- Oversee and manage key functions of each site including web content development, performance reporting and analysis, forecasting, and budgeting- Develop promotions, GWPs, online exclusives, and site experiences that deliver monthly and annual revenue goals- Manage the daily and monthly sales calendar and SKU forecasting for the brand site- Work with creative and web development partners to create, launch and QA new features on a rolling basis that drive incremental business- Partner with operations and supply chain to set guidelines for appropriate sell through and merchandising of limited life items and forecasting of new product launches- Partner with customer service to quickly resolve issues and identify opportunities to improve customer UX- Partner with the Marketing partners to optimize paid media performance and CRM programming for maximum conversion on site- Manage ecommerce team, developing their skillset and driving growth in the channel- Perform other duties as needed[Qualifications]- Minimum 10 years experience in direct/ecommerce environment- 5+ years of relevant E-commerce platform management and digital marketing experience- 5+ years of email marketing or relevant experience- Proven track record of driving results and innovation from ecommerce initiatives- Ability to identify, scope and implement digital solutions while meeting ROI goals- High proficiency in e-com KPIs, online analytics and testing; knowledge of Google Analytics- Experience managing day-to-day operations of an ecommerce platform, preferably Shopify- Strong understanding of e-com optimization platforms and solutions (such as Yotpo, Attentive, Shopify, Google Analytics, Klaviyo, Searchspring, etc.)- Ability to balance customer experience, business needs, and resources to ensure correct prioritization of cross-functional work- Strong understanding of ecommerce design principles and web analytics, preferably Google Analytics- Extensive understanding of online marketing industry trends, tactics, current events, and user behavior- Entrepreneurial spirit, attention to detail, customer-service orientation, and creative problem solving- Proven ability to lead a high-performing team- Strong interpersonal skills and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences and influence senior executives- Highly agile and able to execute while dealing with ambiguity- Experience in Nail category, Beauty, or Consumer Products a plus- Has a global mindset, is detailed and execution-orientedIf interested, please send resume to XXXX@cesna.com . Powered by JazzHR
Company:
Cesna
Posted:
January 2 on The Resumator
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More About this Listing: Director of E-Commerce (Bilingual Korean and English)
Director of E-Commerce (Bilingual Korean and English) is a Executive Director Job at Cesna located in Port Washington NY. Find other listings like Director of E-Commerce (Bilingual Korean and English) by searching Oodle for Executive Director Jobs.
Director of E-Commerce (Bilingual Korean and English) is a Executive Director Job at Cesna located in Port Washington NY. Find other listings like Director of E-Commerce (Bilingual Korean and English) by searching Oodle for Executive Director Jobs.