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Associate Vice President Marketing and Communications
Location:
Philadelphia, PA
Description:
Holy Family University, a progressive undergraduate and graduate institution in Northeast Philadelphia, seeks candidates for the position of Associate Vice President, Marketing and Communications. The newly developed position will report to the President and work closely with the senior leadership team. Chief among the position's responsibilities will be the development and implementation of a comprehensive, integrated strategic marketing and communications plan to increase the University's visibility, strengthen its market position and advance the goals of a bold new strategic plan, which will be completed this spring.Holy Family serves residential and non-traditional career-focused students in a demographically changing ethnically and culturally diverse region of Northeast Philadelphia, Bucks County and eastern Pennsylvania. The University is recognized for its well-rounded and values-centric education, rich student experience and dedicated focus on student success through multiple educational platforms (on-campus and online) to provide social mobility and prepare students for critical fields such as nursing and health care, as well as the liberal arts and sciences, business, education and other professions.The AVP will lead and manage a central marketing and communications department and contractors who advise and support academic, enrollment, advancement (alumni and development), research and other institutional priorities. The department's functions include editorial and design services, branding, marketing, media and public relations, internal communications and print and digital communications. Essential Duties and Responsibilities: Provide strategic vision and leadership, manage and University's marketing and communications activities, develop and execute initiatives and plans to increase brand differentiation and partner with other University leaders to execute effective programs. Conduct a comprehensive assessment, strategic development and implementation oversight of a strategic marketing and communications plan to create impact, build relationships with a variety of stakeholders (customers) and promote the beneficial outcomes of the strategic plan and other institutional priorities for students, families and the community. Oversee market research programs that continually assess and improve how the University tells its distinctive story to key audiences and constituencies and that inform communications and marketing priorities and messaging; evaluate campaigns for effectiveness, impact, return on investment and planning. Serve as chief steward of the University's image, brand identity and related messaging. Support the University's schools and other units in their strategic initiatives. Oversee the broad digital communications strategy for the University, including a contemporary website and enhanced digital communications to meet ever-changing needs of prospective students and the larger University community. Manage the human and financial resources of the department and strategically integrate and direct its core functions, including staff and relationships with outside contractors; create a collaborative service-oriented approach with administrators, faculty, staff, students, alumni and other University constituencies. Oversee development of Holy Family University Magazine and other publications. Engage regularly with key stakeholders across the University, including the President, senior administrators, key enrollment and fundraising managers, division personnel, academic deans, faculty members and others; serve on various committees and working groups as assigned; be an active member of the University Advancement Committee of the Board of Trustees. Support the University President in her role as chief spokesperson for the institution; provide leadership for the University's issue management activities and serve as the primary point person on the communications strategies and response team; provide counsel and strategies to other senior administrators regarding marketing, media and public-relations issues. Ensure that marketing and communications programs and activities are consistent with Holy Family's identity as a Catholic University and its mission to educate students of diverse backgrounds. Education A master's degree in marketing, communications, public relations, journalism, business administration or a related field is preferred. A bachelor's degree in these and related fields is required. Experience 8-10 years of progressively responsible experience managing marketing and communications in a leadership role, focused on developing and executing strategic communications, marketing, and branding plans, processes, projects, policies, budgetary and supervisory responsibilities. Direct marketing and communications experience in higher education enrollment management and/or fundraising preferred. Evidence of a highly collaborative style and experience developing and implementing marketing and communications strategies is required. Competencies, qualifications and skills: Exceptional editing, oral, and written communications skills, visual/graphic communication skills. Ability to transform knowledge and information into compelling and relevant messaging, and disseminate stories to the right audiences through the most effective distribution channels. Reliable judgment, trusted discretion, confidentiality, and strong interpersonal skills to relate to numerous and varied constituencies of the University and the community. Proven track record as a people manager who builds and enhances strong and cohesive teams. Deep experience with, knowledge about and a passion for higher education. Self-starter, able to work independently and collaboratively. Effective management skills including personnel, budget, projects, time and evaluating effectiveness. Demonstrated ability to speak persuasively to small and large audiences. Strong presentation skills. Maintain active membership in professional associations to support marketing and communications professional development and networking. The salary for the position is market-competitive. recblid 0c3hkelrwg4m7nd9waqrrkn2hdigtu BA/BS/Undergraduate
Company:
Holy Family University
Posted:
January 1 on Recruitology
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More About this Listing: Associate Vice President Marketing and Communications
Associate Vice President Marketing and Communications is a Executive VP Job at Holy Family University located in Philadelphia PA. Find other listings like Associate Vice President Marketing and Communications by searching Oodle for Executive VP Jobs.
Associate Vice President Marketing and Communications is a Executive VP Job at Holy Family University located in Philadelphia PA. Find other listings like Associate Vice President Marketing and Communications by searching Oodle for Executive VP Jobs.