This listing was posted on ApplicantPro.
Digital Marketing Manager
Location:
Oakland, CA
Description:
Title: DIGITAL MARKETING MANAGER Reports to: Director of Digital Communications and Content Strategy FLSA Status: EXEMPT Salary Range: $80,728-$90,819 Location: REMOTE Tentative Start Date: As soon as possible About Race Forward Race Forward's mission is to catalyze movement building for racial justice. In partnership with communities, organizations, and sectors, we build strategies to advance racial justice in our policies, institutions, and culture. Race Forward imagines a just, multiracial democratic society free from oppression and exploitation, in which people of color thrive with power and purpose. Since 1981, Race Forward has brought a systemic analysis and an innovative approach to complex race issues to help people take effective action toward racial equity. In 2017 Race Forward united with the Center for Social Inclusion to become the new Race Forward. Position Summary The Digital Marketing Manager position advances Race Forward's mission, strategy, and work by developing and executing digital marketing strategies across all digital platforms (social media, web, email, etc.). This person plays a central role in audience development and engagement, advancement of organizational initiatives, and converting audiences to subscribers and donors. Through a mix of social media, email marketing, and website engagement, this role advances the organizational brand voice. Duties and Responsibilities Develop annual digital marketing strategy for the organization and programs across all digital platforms. Incorporate storytelling drawing from Race Forward's narrative strategy to elevate Race Forward's brand, its mission, and work across all digital platforms. Plan and execute organizational social media posts and manage daily engagement for Race Forward and Colorlines across Facebook, Twitter, Instagram, and other social media sites. This includes promoting past and current projects, selling tickets for events and training, engaging in the news cycle, and collaboration interdepartmentally and with partner organizations. Develop email marketing communications, using best practices, and list-building in collaboration with Development and Advancement, Facing Race, and program teams. Lead and manage social media engagement; constantly monitoring, inspiring and engaging in the conversations on all platforms to drive audience engagement. Develop social media engagement strategy for Race Forward, Colorlines and other Race Forward programs, including live chats, live posting (tweets and FB) graphic design elements, and video. Collaborate with graphic designers on production of graphics for web, email, and social media. Manage staff and contractors performing digital marketing work. Lead and collaborate to guide the digital messaging strategy for new programs to consistently articulate Race Forward's mission, vision and values. Prepare monthly metrics analysis report to measure content engagement on each platform. Perform quarterly analysis of each digital platform's performance and feasibility of the platform. Constantly monitor and keep abreast of each platform's changes in algorithms to adjust digital strategy, as needed. Investigate, recommend, and introduce, if applicable, new digital platforms. Lead digital paid marketing strategy and campaigns. Monitoring the news cycle to elevate stories that connect to our work across our appropriate social platforms. Knowledge, Skills and Abilities To perform successfully in this role, incumbent should possess skills identified below: Strong communication skills, verbal, written and interpersonal. High proficiency at project management; knowledge of project management tools. Familiarity with Asana is a plus. Able to communicate effectively to and problem solve with team members. Able to communicate effectively to audiences. Thorough knowledge of major social media platforms and tools; demonstrated success in developing and executing impactful and results-driven social media engagement strategy. Experience working with social media community management tools. Experience working with email marketing software; demonstrated success in developing and executing impactful email marketing strategy. Proficiency with marketing analytics and experience developing systems for their use. Strong analytical skills. Ability to work in a collaborative, fast-paced, time-sensitive environment. Must thrive on teamwork, innovation, and particularly understand the dynamic and sometimes unpredictable nature of the nonprofit, activist, media environment. Demonstrated commitment to racial justice and progressive social change. Knowledge of: HTML, Drupal, Wordpress, salesforce, and mobile apps. Strong existing connection and relationships with the people, conversations, organizations, and alliances within the activism and advocacy and arts space online. Proficiency in developing and implementing audience growth strategies. Sound judgment and critical thinking skills. Qualifications and Experience 5 years of experience in digital marketing Demonstrated commitment to racial justice Ability to synthesize complex ideas into messages for the right audiences through the best distribution channels. Thorough knowledge of social media platforms and tools; demonstrated success in developing and executing impactful social media engagement and audience growth strategy. Knowledge of sales and digital sales strategies. Experience working with email marketing software; demonstrated success in developing and executing impactful email marketing strategy. Strong communication and project management skills. Understanding of how images and video function w/social media technology. Proficiency in Google drive, Microsoft Word, Excel, and PowerPoint. Proficiency with digital marketing analytics. Additional Information Physical Demands Working on a computer for long periods of time. Travel Requirements 25% once full travel is resumed. Race Forward Core Organizational Competencies Racial Equity Advocates. Consistently demonstrates, through behavior, understanding of racial equity, institutional racism, and structural racism and the ability to apply that analysis to Race Forward work and culture. Demonstrates, through action, commitment to centering Blackness in both internal and external work. Accountable and Self- Reflective. Consistently practices self-reflection; follows through on commitments; treats others fairly and consistently; confronts difficult issues despite discomfort and supports others who do so; shows strong commitment to personal and professional values; champions new ideas. Demonstrates a strong understanding of how identity and corresponding power dynamics impact interactions. Transparent and Collaborative. Actively builds and sustains authentic, meaningful relationships with colleagues and external partners, across race and other group identities, to strengthen our work and create new opportunities. Communicates clearly and directly with colleagues. Engages in ways that are solutions- oriented and productive. Is proactive to resolve conflicts and misunderstandings, especially across differences in identity and experience; works to foster a culture that allows all voices to be heard and is respectful and supportive of staff, without expecting perfection. Strategic and Creative. Cultivates and generates new ideas and customized approaches that add value and foster innovative solutions; thinks critically, anticipating unintended impacts of decisions; engages the correct stakeholders with a specific emphasis on BIPOC communities, and identifies ways to connect their work to the work of other departments and teams as well as to Race Forward's mission, vision, and values. How to Apply External Applicants: To apply for this position, please click the link below. To ensure full consideration, please be sure to include both a cover letter and resume with your application. https://raceforward.isolvedhire.com/jobs/ EEO Statement Race Forward provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Company:
Race Forward
Posted:
December 26 2023 on ApplicantPro
Visit Our Partner Website
This listing was posted on another website. Click here to open: Go to ApplicantPro
Important Safety Tips
- Always meet the employer in person.
- Avoid sharing sensitive personal and financial information.
- Avoid employment offers that require a deposit or investment.
To learn more, visit the Safety Center or click here to report this listing.
More About this Listing: Digital Marketing Manager
Digital Marketing Manager is a Advertising & Marketing Marketing Manager Job at Race Forward located in Oakland CA. Find other listings like Digital Marketing Manager by searching Oodle for Advertising & Marketing Marketing Manager Jobs.
Digital Marketing Manager is a Advertising & Marketing Marketing Manager Job at Race Forward located in Oakland CA. Find other listings like Digital Marketing Manager by searching Oodle for Advertising & Marketing Marketing Manager Jobs.