Marketing Coordinator

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Marketing Coordinator

Location:

Nashville, TN

Description:

Founded in 1995, Transpac specializes in importing, marketing, and selling everyday and seasonal gift products, decorative accessories, home décor, and floral product to the various markets in the Gift industry as well as numerous National key accounts. With over 4,000 items at market, Transpac launches many new items and product categories every year and is focused on providing our customers with products of exceptional value, quality, and service. Transpac recently acquired a new seasonal company that launches new product once a year and is a great compliment to the business and rounds out the assortment to include but not limited to large outdoor pieces and Christmas trees. Totalee Gift was founded in 2020 and is a gift brand that is inspired by the need to celebrate all the big and little moments in life. The Marketing Coordinator is to assist the Directors of Sales & Marketing in the coordination and execution of daily and long-term marketing activities; to promote and implement the company's core values and excellence in customer service; responsible for maintaining strong relationships with internal and external customers. The marketing coordinator must display a mature sense of responsibility and professionalism as they carry out their daily activities, demonstrate leadership in working with other members of the team, and acts as an ambassador of the department. Web-based Marketing This position has a special emphasis on web-based marketing planning and execution. Duties include, but are not limited to: Collect and analyze results of marketing promotions; contribute new initiatives and make suggestions for areas of improvement both specifically related to websites, and otherwise. Plans web-based marketing initiatives, including but not limited to email marketing campaigns, and digital marketing campaigns resulting in increased click through rates and ultimately conversions. Maintains the company's branded websites including, but not limited to product descriptions for the sites, monitoring statistics, updating product and customer files, updating images, grouping products and refreshing landing pages, monitoring inventory, refreshing homepage banners on a monthly or quarterly basis depending on needs, coordinating with the helpdesk as needed, improving SEO, publishing online catalogs, and verifying data accuracy. As well as managing e-mail automations built through the website. Develops and distributes tutorials on proper use if the company websites and tools for both internally and externally as needed. Develops and executes year-long strategic growth plans for the company's branded web sites to include web page and email campaigns. Provides monthly reports on website performance. Help track and develop advertisements and budget parameters for digital marketing initiatives. Maintains website calendar for each brand. Maintains product, inventory, and customer files for upload. Version control and accuracy are imperative to this task. Marketing & Communications Develop yearly marketing initiative and present ideas to the team. Execute and report on the campaigns. Participate in strategy discussions around branding, and campaigns. Help prepare company update letters and/or emails to clients (internal and external), and vendors as needed. Help prepare and distribute press releases as needed. Work with sales and product development teams to pull together sales deck for national sales or large customer meetings. Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars. Managing monthly blog. Assigning topics to team members, uploading and setting up blog posts on the website, adding necessary hyperlinks and images, publishing and monitoring blog. Keeps promotional and sales materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipts. Collect and analyze results of marketing promotions; contribute new initiatives and make suggestions for areas of improvement both specifically related to shows, and otherwise. Develop and maintain an editorial calendar and compose and submit editorials for -Transpac, Seasons Designs, and Totalee Gift to maintain relationships with the trade press contacts. Work with sales team to create any necessary sell sheets, top seller flipbooks, or category flipbooks. Social Media Specific Communications: Transpac, Seasons Designs, and Totalee Gift Develops, maintains, and execute a yearly social media calendar as well as monthly and weekly calendars. Ensures posts are scheduled in a timely manner on all platforms. Using Planoly and Facebook to schedule posts. Daily social media engagement including monitoring DM's and messages and responding in a timely. Ensures posts coincide with ongoing marketing campaigns and communications and are brand consistent Provides list of images/graphics needed for social media campaigns in a timely manner, especially if new photography is required. Filming videos for Reels and planning a once a month video day in the office to film content. Maintaining a presence on Linked in for all brands. Provides monthly analysis report on all social media platforms. Event Planning and Execution This position has a special emphasis on event planning and execution. Duties include, but are not limited to: Creates marketing efforts to help drive sales and event traffic; establishing contacts; coordinating mailing lists; coordinates and ensures receipt of sales materials; attending shows as needed to capture content and promote events. Working with graphic design to design all marketing materials needed for the shows including posters, ads, e-mails, floor graphics, flyers, and any other items that may be needed. Collect and analyze results of marketing promotions; contribute new initiatives and make suggestions for areas of improvement both specifically related to shows, and otherwise Keep showroom print and digital directories up-to-date. Help track and develop advertisements and budget parameters for trade publications and Market Centers. Create relationships with industry publication editors and marketing departments. Submits images for editorial consideration to various media outlets. Working with graphic designer to design ads for trade publications. Creating a yearly tradeshow calendar and reviewing with the team at the end of the year for the new year. Work with sales manager/director and showroom managers to update logos, branding and any other lifestyle images to refresh the space. Research & Analysis Prepares marketing reports by collecting, analyzing, and summarizing sales data. Tracks product line sales and costs by analyzing and entering sales, expense, and new business data. Monitor marketing industry news and submit reports on emerging trends to management each quarter. Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases. Updates competitor database by inputting data from field sales; compiling, consolidating, formatting, and summarizing information, graphs, and presentations; distributing reports. Brand Catalogs Collects quotes from potential print partners for semi-annual brand catalogs. Works with internal stakeholders on selection of partner(s). Manages the catalog relationship with our selected print partners. Manages creation, team review of customer and representative mailing list. Coordinates delivery to print partner. Part of a team that reviews catalog templates for accuracies prior to submission to print partner(s). Tracks timely delivery of catalogs to showrooms for show, customers and representative partners. Creates a digital file of the catalog with share with internal team, reps, and customers as well as uploading on the website and other digital platforms. Works to pull together flip book versions of catalogs to share with the sales teams to help their field performance. Brand Photoshoots/Asset Management Prepares social, web and email marketing shot lists to secure during brand photo shoots. Assists creative and product development teams during said photo shoots. Collects social live footage and images of photoshoot "behind the scenes". Pull together comprehensive digital media libraries for all brands. Requirements and skills Sound understanding of marketing principles Strong administration and organizational skills Ability to work extended hours or weekends when/if workload required Possess analytical thinking and problem-solving skills Impeccable time-management, organizational and attention to detail skills Ability to work both independently and in a group setting Ability to demonstrate leadership and provide clear instruction to project teams Education and Experience A bachelor's degree in marketing, business administration, communications, advertising and/or related field or equivalent combination of education and experience 1-2 years or more of professional experience with marketing support activities. Demonstrated high proficiency in Microsoft Office Proficient with Canva and other graphic design tools Knowledge in home fashions, gifts, or retail industries Work Environment and Physical Demands When required, ability to move, carry, or lift objects of varying size, weighing up to 10 lbs. Equal Opportunity Employer

Company:

Transpac

Posted:

December 26 2023 on ApplicantPro

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Marketing Coordinator | Marketing Coordinator in Advertising & Marketing Job at Transpac in Na1

Marketing Coordinator

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