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Director of Marketing Strategy
Location:
Mishawaka, IN
Description:
Description: Marketing has grown and changed dramatically over time. We are at a critical phase in our team development, where we are adopting a centralized approach to marketing that will build and train campus-wide champions of the brand. As such, we need a Marketing Director who can help us execute operational strategies that support our centralized efforts. The Director of Marketing is responsible for establishing & implementing strategic and tactical communication plans designed to capitalize on market opportunities and generate demand. The Marketing Director will build a creative, integrated, multi-channel marketing department that builds brand awareness and reputation, provides a steady ow of enrollment inquiries and measure the return on marketing plan investments. The ideal candidate will be self-motivated, resourceful, and have impeccable communication & leadership skills. Responsibilities: Facilitate cross-team collaboration/communication/knowledge-sharing Serve as Marketing's Knowledge Champion Leverage external research to generate ideas/insights for operational improvements Help build and maintain relationships with operations teams throughout the college to share best practices, ideas, and relevant knowledge Develop a comprehensive and strategic marketing plan with measurable objectives Implement strategic plan with support of the Cabinet and assistance from the Marketing & Communications team Manage the creation of all marketing collateral and signage Perform market segmentation, targeting & positioning for various areas of the college Work directly with the Director of Enrollment to support their efforts. Analyze and develop online/oine search engine optimization process; advertising, public relations, social media and community Change the culture of marketing and communications at Bethel, bringing the decision-making to one central team. Identify and maintain all vendor relationships for advertising and marketing efforts Maintain knowledge of marketing trends, developments, and best practices Cultivate network of freelance talent Supervisory Responsibility: This position will manage a four-member Marketing & Communications team. Requirements: B.A. or B.S. Degree Minimum of 3 years' experience Institutional Summary Bethel College, launched in 1947, is an urban-situated, evangelical institution affiliated with the Missionary Church, currently composed of 1,800 traditional and adult/graduate students from 35 states and 10 countries, and 225 full-time employees. Her city was recently named in the Top 10 College Towns of America, hosting 250,000 residents, five colleges (including Notre Dame), the 2 nd largest shopping district in the state of Indiana, 15,000 businesses, 50 parks, and Mishawaka's own 3 mile Riverwalk development. Resort venues on Lake Michigan are 45 minutes away.Bethel is ranked in the Top 15% nationally by U.S. News & World Report, recognized in the Top 100 nationally for its commitment to character development by the Templeton Guide, and listed in the President's Higher Education Community Service Honor Roll for regional impact. Bethel's 18,000 alumni occupy 49 states and 35 world areas, and enjoy a medical school acceptance rate double the national average, a #1 ranking for all Colleges in Indiana for excellence of Teacher Education alumni, 100% job placement rate in Nursing, 99% in music education, Top 4% finish nationally in competitive math performance tests, and 100% pass rate every year on the national performance standard for a unique academic major in Sign Language Interpreting. Bethel hosts more than 8,000 guests annually to her arts productions, 25,000 annually in conference services, and many community members in support of her 33 national athletic championships in the NAIA and NCCAA. Bethel College alumni include the No. 1 voted School Superintendent in Indiana, the No. 1 voted School Principal in Indiana, a Top 1% pediatric surgeon in North America, the former Executive Director of the largest Youth for Christ district in the nation, the Chaplain of Barak Obama's childhood school, the lead in "South Pacific" off Broadway, a national leader and lab executive in Nanotechnology and Sustainable Energy, Lynne Hybels spouse and ministry partner of Bill, as founders of Willowcreek Church, MLB All-Star Team representative from the Boston Red Sox Justin Masterson, MLB pitcher for the Atlanta Braves Eric Stults, a senior Midwest manager for Blue Cross / Blue Shield, and more. The mission of Bethel College is to be a community of learners building lives of commitment for leadership in the Church and world. Bethel's liberating academic programs challenge the mind, enlarge the vision, and equip the whole person for lifelong service. Bethel launched its GREATer Agenda: 2014-2018 in March 2014. This represents the first leg of a two-phase journey toward Bethel's 75 th Anniversary in the year 2022. The long-term, grand aspiration is that Bethel become a Top Five most influential Wesleyan college in America. How? By becoming GREATer over the next five years. Why? For the greater glory of God. What produces a GREATer Bethel? The five priorities are: G grow by 1,000 students (200 traditional, 800 adult/graduate) R perpetuate conditions for spiritual revival so compelling it spreads across our region E surprise constituents with creativity and excellence, thus earning an "encore" A improve campus aesthetics with $25 million in designated projects andT testify more broadly to who we are and what God is accomplishing among us Bethel College does not discriminate on the basis of race, color, age, sex, disability, national or ethnic origin in employment opportunities, in keeping with applicable state and federal laws. In keeping with the mission of the institution, Bethel College seeks applicants with a strong commitment to the values and lifestyle of evangelical Christianity and who profess a personal relationship with Jesus Christ. As a Christian institution, we require faculty and staff to adhere to the College's Lifestyle Covenant and to enforce a religiously based statement of responsibilities for all College employees. Women and minorities are encouraged to apply. Bethel College, as an educational institution operating under the auspices of the Missionary Church, reserves the right to prefer employees on the basis of religion (Title VII, Sections 702-703, United States Civil Rights Act of 1964 as amended). Job Posted by ApplicantPro
Company:
Bethel University
Posted:
December 26 2023 on ApplicantPool
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More About this Listing: Director of Marketing Strategy
Director of Marketing Strategy is a Advertising & Marketing Director of Marketing Job at Bethel University located in Mishawaka IN. Find other listings like Director of Marketing Strategy by searching Oodle for Advertising & Marketing Director of Marketing Jobs.
Director of Marketing Strategy is a Advertising & Marketing Director of Marketing Job at Bethel University located in Mishawaka IN. Find other listings like Director of Marketing Strategy by searching Oodle for Advertising & Marketing Director of Marketing Jobs.