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Director of Social Media Strategy
Location:
Chicago, IL
Description:
Concordia University Chicago (CUC) invites applications for the full-time, exempt position of Director of Social Media Strategy. As a member of the University Communications and Marketing team, this position is integral to the University's overall strategic marketing and recruitment initiatives. This position reports to the Associate Vice President of Communications and Marketing and is located in River Forest, IL. Responsibilities/Duties: Develops a comprehensive social media strategy for the University designed to execute and maintain tactics for growth across the University's social media channels Maintains University's primary social media presence by creating, posting, and monitoring unique content to various platforms Collaborates with colleges' and departments' social media managers to help implement advertising campaigns following best practices and overall marketing strategy Leads social media listening and community management strategy by identifying, elevating, and reacting to spikes in conversation from a client relations, customer service, and/or media relations standpoint Provides support during communication crises, which may include account monitoring, social listening and disseminating emergency messaging as appropriate Develops a uniquely crafted voice and related content that adheres to the organizational marketing strategy, with the ability to tailor messaging for different audiences as appropriate Implements and assesses social media applications to optimize prospective student engagement and to drive enrollment Works in a hands-on capacity to develop and maintain content on the University's primary social media channels, and provides content guidance for ancillary accounts Presents a positive impression of the university brand and consistently enhances the organization's digital presence and reputation Utilizes an understanding of online marketing and advertising techniques to provide a basis for managing the University's external presence and development of new marketing opportunities Collaborates in all department activities and provides ongoing technical guidance and communications support to achieve departmental, strategic enrollment, and University advancement goals Candidates must support and be committed to the mission and identity of Concordia University Chicago, a university of the Lutheran Church - Missouri Synod (LCMS) Skill Sets: Demonstrated working knowledge of social media concepts as evidenced by prior management of social media accounts for a business or organization Understanding of supporting application platforms and software and related issues Understanding of and hands-on experience managing social media in an organizational marketing-communications context Ability to develop and execute social media strategies that balance substantive content, visually appealing design and the ability to drive engagement Ability to react quickly to rapidly evolving technology, software and electronic communication platforms Adept concept ideation and development with a strong capability to measure success and review processes Experienced in successful creation of digital content strategy to include branded content creation for relevant social media platforms Ability to initiate ideas, develop concepts, review processes and ensure professional standards and high quality in all communications An understanding and passion for the social media universe Familiarity working within website content management systems preferred Ability to manage multiple projects and assignments with excellent organization, planning and attention to details in collaboration with others Outstanding creative written and verbal communication, interpersonal, analysis and problem-solving skills with strong demonstrated familiarity with AP style Ability to exhibit an exceptionally high level of professional judgement is critical Ability to prioritize projects and work both independently and in team settings Demonstrated commitment to learning and continuous improvement Minimum Experience Required: Minimum 5-7 years' experience in marketing/communications related to social media and/or digital marketing is required Prior work experience in higher education is preferred Education Requirements: A Bachelor's degree in marketing, communications, public relations, social media, or related discipline is required Compensation and Benefits: Starting range is dependent upon individual qualifications and experience. Concordia University Chicago benefit options include, but are not limited to, the following: Health, Dental, and Vision Insurance Flexible Spending Account (FSA) and/or Health Savings Account (HSA) Disability and Survivor Plan (Basic Life Insurance) Employee Assistance Program (EAP) Retirement Pension Plan Retirement 403(b) Savings Plan Supplemental Life Insurance Accidental Death and Dismemberment Insurance Accident Insurance Critical Illness Insurance Tuition benefits (available for employees and their qualified dependents) Application Information: Interested individuals should include a cover letter (required), resume and references with their online application. Applications without covers letters will not be considered. Concordia-Chicago does not discriminate in the employment of individuals on the basis of race, color, national or ethnic origin, disability, sex or age. As an institution of The Lutheran Church-Missouri Synod, however, and to the extent allowed by law, Concordia University Chicago reserves the right to give preference in employment based upon religious affiliation. Concordia University Chicago does not generally sponsor for employment visas except for positions that oversee, teach or support our international programs. About Concordia University Chicago: Concordia University Chicago is a liberal arts-based Christian university founded in the Lutheran tradition. Through its College of Theology, Arts & Humanities, College of Business, College of Education, and College of Health, Science & Technology, Concordia-Chicago offers more than 160 areas of study in small classes taught by professors who are passionate about teaching and student success. All undergraduate and graduate degrees are fully accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools. Concordia University Chicago has been recognized as a College of Distinction since 2010, and is consistently ranked among the Best Regional Universities-Midwest by U.S. News & World Report. For more than a decade, combined undergraduate and graduate enrollment has exceeded 5,000 students. Concordia University Chicago is located in River Forest, 10 miles west of downtown Chicago. Learn more about our commitment to higher education, rooted in the Gospel, at CUChicago.edu . Steadfast in Jesus Christ as revealed in the Holy Scriptures, Concordia University Chicago promotes academic rigor in its liberal arts and professional programs; grounds students in objective truth, integrity, and excellence; and practices faithfulness to the Confessional teachings of the Lutheran Church-Missouri Synod, as it forms students for vocations in church, family, and the world. Job Posted by ApplicantPro
Company:
Concordia University, Chicago
Posted:
December 26 2023 on ApplicantPool
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More About this Listing: Director of Social Media Strategy
Director of Social Media Strategy is a Executive Director Job at Concordia University, Chicago located in Chicago IL. Find other listings like Director of Social Media Strategy by searching Oodle for Executive Director Jobs.
Director of Social Media Strategy is a Executive Director Job at Concordia University, Chicago located in Chicago IL. Find other listings like Director of Social Media Strategy by searching Oodle for Executive Director Jobs.