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Director of Marketing
Location:
Chandler, AZ
Description:
Position Summary: To support the mission of the Wild Horse Pass Development Authority ("WHPDA") by marketing the organization, by maximizing the organization's visibility in positive ways throughout the Gila River Indian Community ("Community") and the greater Phoenix Metropolitan Area and by ensuring successful, consistent, and unified communication with critical constituencies. Handles the overall image of the company with respect to the community, current and future clients, prospects, the real estate industry, and competitors. Responsible for analyzing market conditions and providing a broad range of marketing and public relations services in accordance with the goals of the company by performing the following duties. Job Duties & Responsibilities: Marketing Coordinate all organization advertising, using in house and outside counsel (if necessary) and design when necessary. This includes internet, newspapers, radio, magazines, and all forms of digital and social media. Work with WHPDA Board of Directors and executive leadership to design and direct marketing efforts (direct mail, events, media campaigns etc.) and advertising expenditures to target prospective customers. Develop key messages that identify the organization and ensure that these messages are reinforced consistently throughout all initiatives, departments, and business WHPDA oversees. Communication Develop and lead communication activities and public relations initiatives on behalf of the entities managed Keep both internal and external constituents informed on current news and events and promote the achievements of organization staff and members of the Community. Assist and support the leadership with written communications, speeches, and presentations as needed to promote WHPDA. Ensure that all WHPDA employees speak with a clear and consistent voice by managing publications, website, press releases, and other communications. Coordinate the organization's emergency and crisis communications. Public Relations & Promotion Manage media relations, including writing press releases and cultivating relations with local/national media to garner optimum publicity. Build and maintain strong relationships with internal and external key stakeholders, and community members to ensure proper messaging of company beliefs and service offerings. Supervise content on all internet media like Facebook, Instagram, Twitter, YouTube, Google, LinkedIn, etc. Develop and distribute the organization's promotional event calendar and add to online calendars to increase visibility for the organization's events. Publications Responsible for overseeing the writing, editing and design of the organization's professional publications including, but not limited to, an Annual Report, event invitations, profile for tourism associations, and electronic newsletters. Oversee various in-house publications including, but not limited to, event programs and tourism brochures, etc. Responsible for coordinating all printing requests. Advertising Manage media relations research editorial opportunities and build relationships with key media industry representatives. In collaboration with executive leadership, select optimal publications in which to advertise WHP. Supply current organization information to appropriate Directories (the Chamber Commerce, tourism associations, etc.). Work with graphic designers (outsourced) to create a variety of high-end, professional ads for print publications. Work with radio and online media to design and air advertising. When necessary, create smaller ads for weekly publications like VeroBeach32963 or Open House ads for local papers. Website Directly work with the web designer, to update and design content; upkeep search engine optimization which drives the organization's marketing and communication efforts. Working with the web designer, keep content (web stories, news stories, web calendar updates, weekly push pages, special push pages, new employee bios, etc.), current for marketing and communication purposes including event announcements, photo albums, forms and downloads, employee information, etc. Monitor event calendar, attend the weekly calendar meetings and regularly update the Organization's master calendar, which is kept electronically. Monitor the web analytics and search engine optimization. Events Assist with publicity for annual fundraisers, special events and meetings. Assist with special events by supporting advertising, publicity, web content, photography, thank you ads, and working the night of the event. Branding and Messaging Review and approve all messaging programs, communications and merchandise that use the WHPDA logos and brand. Develop and oversee compliance to the WHPDA Style Guide in external communications and organization representation. This includes organization/athletic fashions that bear the logo or any representation of the organization. Establish similar guidelines for all internal communications (facsimiles, memos, etc.), and ensure compliance. Monitor online sites and media for any information posted on WHPDA, including the set-up of name alerts and changes to social media and web site information (i.e., Wikipedia, Google Business etc.). Other Analyze market opportunities, market segmentation and positioning and make related recommendation to divisions or departments of the entities. Provide monthly reporting to the GM; including but not limited to reporting on the status of prioritized marketing and communication activities. Develop and manage the communications budget. Contributes to the total effectiveness of the department/company, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member. Coordinate photography and visual media across the campus, covering organization-wide events such fundraisers, special events, community activities, etc. Organize and oversee the photo collections of the organization as kept in digital format on the Common drive, and in storage. Clip and archive (electronically) print media on the organization, articles in newspapers etc. Support the development of video media for use on the web and in email. Key Qualifications - Education & Work Experience: Bachelor's degree in marketing, business or a directly related field of study. 7-10 years of experience in marketing, communication, and public relations with five (5) years at a director level of such noted experience. Certified Marketing Executive or similar certification preferred. Must be at least 21 years of age and possess a highs school diploma or GED. M u s t p o ss e s s a v a lid A Z d river's li c ense a nd p r ovide proof of p a s t d riving re c o r d f or thi r t y - nine (39) m onths fr om t he Dep a r t ment of M otor Veh i c le GR I C dri v er's p e r m it w i ll be r equ i red, d r ive c erti f i ca tion n e e d e d to drive a ll c ommuni t y v eh i c l es. Must pass pre-employment drug screen prior to assuming position. Mu s t a c kn o w l e dge a nd a gr e e to m a in t a in a dru g -f ree w o r k place a s a cond i tion of e Knowledge and experience working with the Gila River Indian Community or other Native American Community preferred Knowledge Skills & Abilities: High level of professionalism Administrative and general management skills to manage a staff of three (3) Must have superior communication skills to be effective both verbally and in writing Exceptional presentation and public speaking skills Be able to use diplomacy at a high level Superior organizational skills and ability to prioritize time and responsibilities Must have a distinguished level of the ability to exercise sound independent judgment Knowledge and experience working on marketing and/or public relations initiatives with the Gila River Indian Community or other Native American Community preferred. Supervisor Responsibility: Oversees the supervision of personnel, which includes hiring, work allocation, training, problem resolution; evaluates performance and makes recommendations for personnel actions; motivates employees to achieve peak productivity and performance; provides guidance and feedback for assigned staff. Computer Skills: Microsoft 365 software, Microsoft Dynamics AX Microsoft Word; Microsoft Excel; Microsoft Outlook; Internet Explorer; basic knowledge project management software, Power Point, Visio, Adobe Pro, Creative Cloud and WordPress. Language Ability: Ability to read and comprehend simple/complex instructions, correspondence, and memos. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write internal and external correspondence. Ability to effectively present information in one-on-one and small group situations, to customers, clients, and other employees of the organization. Math Skills: Ability to work w ith mat h em a tic a l con c epts s u c h a s probability a nd s tati s tic a l i n f eren c e. Ab i li t y to a pply c on c epts s u c h a s f ra c tion s , p e rcent a g e s , ratios, a nd p r opor t ions to p ra c tic a l bu s in e s s s ituation s . Ability to c a l cu la te figures a nd a moun t s s u c h a s di s count s , inter e s t, commi s s ion s , propo r tio n s . Reasoning Ability: Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in all formats and deal with both abstract and concrete variables. Working Conditions: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. W o r k w il l p r i m a r il y be pe r f o rm ed i n an o f f i ce en v i r on m e n t . Occas i ona l l y be r e q u i r ed t o w o r k ou t s i d e . N o i se l e v el i n t he w o r k en v i r on m ent i s u sua ll y m ode r a t e . E vening, weekend, and holiday shifts are required as a normal part of this position. Local Travel to managed businesses R easonab l e a c co mm od a t i ons m ay be m ade t o enab l e i nd i v i dua l s w i t h d i sab ili t i e s t o pe r f o r m t he essen t i a l f unctions. Physical Demands: T he ph y s i cal de m ands d esc r i bed h e r e a r e r ep r e s en t a t i v e o f t hose t h a t m u st be m e t by an e m p l o y ee t o su c ces s f u ll y pe r f o r m t he e s sen t i al f u nc t i ons o f t h i s j ob. While performing the duties of this job, the employee is regularly required to sit for an entire shift/extended period. The employee occasionally is required to stand; and bend, climb, stoop, lift, carry, push, kneel, crouch, or crawl. The employee must regularly lift and/or move 15 pounds, and occasionally lift and/or move up to 25 pounds. S pec i f i c v i s i on ab ili t i es r e q u i r ed by t h i s j ob i nc l ude c l ose v i s i on, d i s t ance v i s i on, c o l or v i s i on, and ab ili t y t o ad j ust f o cus. Other Duties: P lease no t e t h i s j ob d e s c r i p t i on i s n o t des i g ned t o co v er or con t a i n a c o m p r ehens i v e li s t i ng o f ac t i v i t i es, du t i es o r r esp o ns i b ili t i es t hat a r e r e q u i r e d o f t he e m p l o y ee f o r t h i s j o b . D u t i es, r espons i b ili t i es, and a c t i v it i es m ay chan g e a t any t i m e w i t h or w i t hout no t i c e . Preference in filling vacancies is given to qualified Indian candidates in accordance with the Indian Preference Act (Title 25, US Code, Section 472 and 473). Preference is given to qualified members of the Gila River Indian Community. The Gila River Indian Community is also committed to achieving the full and equal opportunity without discrimination because of Race, Religion, Color, Sex, National Origin, Politics, Marital Status, Physical Handicap, Age or Sexual Orientation. In other than the above, the Gila River Indian Community is an Equal Opportunity Employer. If you are claiming Preference in one or more of the following categories, please attach a copy of the required documentation to Resume & Application. In accordance with the Gila River Community's Policy regarding Indian Preference, Wild Horse Pass Development Authority "WHPDA" will give preference to qualified applicants in the following order: Enrolled GRIC Members (with proof of enrollment). Members of a Federally recognized Indian Tribe. Spouse of an enrolled GRIC Member. All Others. Questions - Contact: Human Resources Department Email: XXXX@wildhorsepass.com
Company:
Wild Horse Pass Development Authority
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Director of Marketing
Director of Marketing is a Advertising & Marketing Director of Marketing Job at Wild Horse Pass Development Authority located in Chandler AZ. Find other listings like Director of Marketing by searching Oodle for Advertising & Marketing Director of Marketing Jobs.
Director of Marketing is a Advertising & Marketing Director of Marketing Job at Wild Horse Pass Development Authority located in Chandler AZ. Find other listings like Director of Marketing by searching Oodle for Advertising & Marketing Director of Marketing Jobs.