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Sr. Principal Product Marketing Specialist
Mountain View, CA
About UsRelentlessly protect the world’s info. Make a difference at Symantec. Across the globe, we are an ‘essential’ partner to both consumers and businesses of all sizes. We combine our talents, our brains, and our creative energy to reinforce our place as a world-class technical community.Since its inception in 1982, Symantec has grown into a Fortune 500 company through a combination of internal development, strategic acquisition, and partnering with industry leaders. At every step in the company’s growth we have expanded both our technological ability and our understanding of customer needs. Our ability to successfully integrate internally developed with technologies we acquire has kept Symantec at the front of its industry and enabled us to provide best-of-breed solutions for millions of corporate and individual customers in more than 50 countries. It is what has earned the company almost every major technology award and top-tier rankings from industry analysts.Responsibilities• Own outbound go-to-market responsibilities for our storage and high availability products• Successfully engage with product management, sales, corporate marketing, sales enablement, channel and other cross-functional teams to define and execute go-to-market strategies that drive revenue growth, market leadership and awareness • Capture and communicate insights into servers and storage buyers by interviewing them to understand their critical unmet problems and buying criteria • Develop compelling content and messages for target buyers based on deep insights into target personas (including technical audiences) • Guide creation of messaging, campaigns, and asset maps that accurately target buyers’ concerns and priorities • Develop and deliver persuasive presentations including executive briefings, analyst briefings, press briefings, industry events, webcasts, and trade shows. • Plan and manage fully integrated solution/product launches • Contribute to partner and channel enablement, training strategy and content delivery • Work with demand generation and field marketing teams on program strategy and content creation for conferences, trade shows, webcasts, and field events • Drive industry research into data center trends and technologies including cloud and server virtualization• Develop community program to engage current customer base and reseller community to drive renewal sales • Global travel requiredQualifications• Bachelor’s Degree or equivalent, MBA preferred • 3-five years background with product marketing and/or product management in software preferred, but not required. Atypical background like consulting or banking is welcome. • Strong ability to determine, communicate and evangelize strategies and vision • Ability to multi-task and drive to completion a diverse number of issues • Outstanding written and verbal communication expertise • Strong business/financial skills and hands-on customer background • Demonstrated skill driving large initiatives with corporate customers • Demonstrated business judgment, leadership and creative issue solving• Technical understanding of computer software
February 3 on First Advantage