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CRM and Customer Insights Manager (Head Franchise) | Franchise in Other Art & Media Job Job | 1

This listing was posted on ListedBuy.

CRM and Customer Insights Manager (Head Franchise)

Location:
Littlehampton
Description:

Your role in a nutshell The ultimate purpose of this role is to develop the CRM strategy for all Head Franchise markets globally. This includes the global CRM strategy and implementation across EMEA and LATAM HF markets. You will ensure markets interpret Global CRM strategy into local market plans that are in line with brand positioning and commercial requirements to drive footfall, new customer acquisition and average customer value. The role will require you to review execution to improve ROI and shape future CRM strategy and to ensure that relevant customer insights are shared across our Global HF community. A core part of your role will be guiding and supporting the APAC CRM and Customer Insights Manager with implementation across APAC HF markets More about the role: Development of short and long term performance objectives for CRM in Head Franchise markets in coordination and agreement with the Franchisees : Liaising with Head Franchise (HF) markets to develop an understanding of the requirements and deliverables of a CRM system, and supporting them through the process of getting sign: off for implementation : Embedding CRM principles and facilitating best practice sharing amongst HF markets, ensuring that this information is shared with the wider CRM community : Guiding and approving CRM marketing and lifecycle campaigns in franchise markets : Maintaining the HF CRM toolkit in line with current developments globally, ensuring it is aligned with the HF business needs and with the overall global CRM strategy : Working closely with the Global HF Head of Digital to maximise opportunities across all digital channels: Representing the HF channel in the Global Planning process to ensure CRM and Loyalty content produced by the Global team supports the channel's strategy and objectives : Regular travel (up to 25)to EMEA Head Franchise markets to build relationships and drive consistency and benchmarking across the cluster: Operating as a link between the. Visit ListedBuy for more information.
Posted:
January 1 on ListedBuy
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